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In internet speak: "not an ad" mean "this is not a communication that we would be required to identify as an advertisement pursuant to federal law (15 U.S.C. § 45)".

Restitching together the broken thread. Context is complaints about this advertisement:

Bluesky@bsky.app

This is NOT an ad for @alexgibneyfilm.bsky.social’s new documentary “MUSK” (in theaters now). We are promoting it for free. Join us right here on October 20, 2026 at 9am Pacific/noon Eastern for a livestream hosted by @niedermeyer.online.

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