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on knol writers got paid a portion of ad revenue generated from the articles they wrote. unfortunately this incentivizes people to maximize traffic at the expense of quality hence the clickbaity spam and cursed vibes en.wikipedia.org/wiki/Knol
apparently Knol’s founder was inspired to launch an ambitious encyclopedialike entity bc he felt online sources , such as Wikipedia, lacked info about —of all things — New Yorker cartoonists. then the New Yorker licensed cartoons for knol articles web.archive.org/web/20080730...
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-- I'll be honest, I should have known about this but I didn't. It should have been included in this thing; at least for background. www.tandfonline.com/doi/full/10....
Peter Arno has a solid Wikipedia article now. The Knol guy could've saved a lot of effort by just learning how to edit Wikipedia. en.wikipedia.org/wiki/Peter_A...