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Still preparing my own Steam page, so I can't offer launch results. I'd make the hook unmistakable in the capsule, screenshots, and opening seconds of the trailer. People should understand the experience before they click.

The trailer is the most important thing to focus on. I couldn’t find videos of your game in your recent posts? I’d suggest you start posting videos so you get a sense for people’s reactions. This can help inform what clips to use in the trailer and what the right timing is for launching the page.