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Someone gets excited about ATProto. Creates app.coins.coin, creates app.coins.sleeve to hold them in a digital sleeve. Gives up after a few users try it, its just not the right storage, ecosystem, what have you. We'd expect to see *lots* of these if this was a dead ecosystem. If we don't... its live

This is the same thing @danabra.mov is getting at - "we can just build things". In ATProto, the cold start problem is easy. Getting some users is easy, we all have a passport to each other's apps. Booting with some content, some social graph, etc, is native. Also, no postgres - just an app, *now*.

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