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i keep getting tagged on this. it's real. if you want to understand how the booze industry got here—beyond @veryimportant.lawyer's immortal "everyone is 12 now" theory, which is honestly a good place to start—may i recommend subscribing to fingers:

fingers.emailThe infantilization of the American drinkerPlus: Regulatory Roulette!

Every day we stray further from God’s light

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some industry insiders would quibble with sazerac being the empire because it lacks the scale and influence of a diageo but on a vibes basis this tracks, i say let it ride

Daniel - Desert Apostate@hcexvangelical.bsky.social

I have a plan to fix the booze industry.