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The effort is called "Growing a Healthier America" (GaHA). It's run by the Center for Food Integrity, an industry-funded PR and research group, whose board includes executives from Chick-fil-A, Cargill, Dairy Farmers of America and the National Pork Board.

The group’s dues-paying-members also include the American Farm Bureau Federation, CropLife America (the pesticide industry's trade group) and the National Restaurant Association.

Internal documents we reviewed show what GaHA is targeting: seed oils, pesticides, high-fructose corn syrup, regenerative agriculture, organic farming, raw milk and criticism of "big ag."

A July 2025 training video said the goal was to create an "echo chamber" among food and ag groups, all pushing "the same ultimate message."