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NEW from Documented and @us.theguardian.com: Some of the biggest names in US food and agriculture are funding a campaign that pays social media influencers to push back on RFK Jr.'s MAHA agenda.

The effort is called "Growing a Healthier America" (GaHA). It's run by the Center for Food Integrity, an industry-funded PR and research group, whose board includes executives from Chick-fil-A, Cargill, Dairy Farmers of America and the National Pork Board.

Internal documents we reviewed show what GaHA is targeting: seed oils, pesticides, high-fructose corn syrup, regenerative agriculture, organic farming, raw milk and criticism of "big ag."

A July 2025 training video said the goal was to create an "echo chamber" among food and ag groups, all pushing "the same ultimate message."

At least six influencers have signed on so far, reaching a combined audience of more than 2.6 million. An August internal brief claimed 13.2M impressions and over 1.1M engagements.