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Speed still matters. "for every 100 milliseconds slower a store loads, conversion tends to be about 3.5% lower. (...) For every 32 milliseconds slower a store responds to interactions, conversion tends to drop by about 1.5%." www.shopify.com/enterprise/b...

I also like their caveats: "Mature stores see a smaller percentage impact—roughly a third of what smaller stores experience. Brand recognition, customer loyalty, and shopping habits play a larger role in purchase decisions at this stage. But (...) these stores process far more orders, (...)"