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The deal apparently includes 13,000 tonnes in tariff free beef access to the US for UK farmers, and 13,000 tonnes in tariff free beef access to the UK for US farmers. No one's standards change. By way of context the tariff free quota Australian beef gets into the US is 448,214 tonnes per annum.

Same reason we don't exclusively drive locally made cars, I guess. Different niches of production, demand for variety, different seasons...

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Exactly this, it's a great opportunity for niche/specialist production rather than for the the mass produced. I'm sure there must be a lot Texan beef connoisseurs who would be willing to pay a premium for rare UK bred beef. Don't sell them what they have already got.