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In an unprecedented stroke of autism I stayed up until 4am researching the apparent growth of #kigurumi cosplay in the UK, and wrote a post about it on tumblr. www.tumblr.com/eyrexyz/8150... I'll outline some of the findings here.

Mean monthly Wikipedia pageviews of 'Animegao Kigurumi' by User agents in the UK in 2018 was 2259. In 2025 this was 4170 - an 84.6% increase. Since Users visit Wikipedia to read text, this is indicative of growing awareness of the hobby, and people having questions about it. #kigurumi

Google Trends data indicates a slow, gentle but noisy growth in Interest in the term in the same timeframe. Especially important though are the changes in Top Queries. Searches relevant to #kigurumi onesies have declined slightly and searches relevant to the cosplay have increased by several times.

UK Meet attendance figures available publicly, and seem to fit a linear regression well. The Easter Meet is the fastest growing - between 3 and 4 people on average each year. The Christmas meet is limited by venue choice, but grows on average by 2 or 3 each year. #kigurumi

Answer The Public reports that searches containing 'kigurumi' have a monthly UK search volume of 2.9k. Of the searches with clear goals, the top goals were: 1. To understand what the hobby is (21) 2. To find a mask base, implying curiosity about DIY (22) 3. To find a specific maker (DAME) (25)

Questions people search about #kigurumi ordered by search volume include: "How to make kigurumi mask" (questions 1+3) "What is kigurumi mask" (questions 4+5) "Kigurumi where to buy" (questions 6+7) "Why are kigurumi masks so expensive" (questions 8+9)