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In an unprecedented stroke of autism I stayed up until 4am researching the apparent growth of #kigurumi cosplay in the UK, and wrote a post about it on tumblr. www.tumblr.com/eyrexyz/8150... I'll outline some of the findings here.

Mean monthly Wikipedia pageviews of 'Animegao Kigurumi' by User agents in the UK in 2018 was 2259. In 2025 this was 4170 - an 84.6% increase. Since Users visit Wikipedia to read text, this is indicative of growing awareness of the hobby, and people having questions about it. #kigurumi

Google Trends data indicates a slow, gentle but noisy growth in Interest in the term in the same timeframe. Especially important though are the changes in Top Queries. Searches relevant to #kigurumi onesies have declined slightly and searches relevant to the cosplay have increased by several times.

All 16 free #kigurumi base shell models in the first two pages of search results were uploaded to thingiverse since 2018. Of these, over half were uploaded since 2024. Between all the masks in the first two pages of results, they get on average 17 downloads/day.

UK Meet attendance figures available publicly, and seem to fit a linear regression well. The Easter Meet is the fastest growing - between 3 and 4 people on average each year. The Christmas meet is limited by venue choice, but grows on average by 2 or 3 each year. #kigurumi

Answer The Public reports that searches containing 'kigurumi' have a monthly UK search volume of 2.9k. Of the searches with clear goals, the top goals were: 1. To understand what the hobby is (21) 2. To find a mask base, implying curiosity about DIY (22) 3. To find a specific maker (DAME) (25)

Questions people search about #kigurumi ordered by search volume include: "How to make kigurumi mask" (questions 1+3) "What is kigurumi mask" (questions 4+5) "Kigurumi where to buy" (questions 6+7) "Why are kigurumi masks so expensive" (questions 8+9)