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Hey, Cargie here. So we've been developing Fables and in the last few months I've been giving a lot of thought to our goals as a business. Trying to figure out what Fables will look like in a year, 2 years, or 5 years. And y'know.. we're never going to get rich here. We're not that kind of company.

So much of entrepreneurship and startup culture, even outside of tech, is about hitting the next big thing. The stanley mug, the supreme hoodie. And I'm extremely aware there's a big ceiling on our product concept. Diapers for adults will never be cool. We will never ever be a trend. And GOOD.

All I want with Fables is to make products of a quality and design I am happy with, sold at a fair price, and to make enough money that I can pay rent and maybe buy a new computer every 5 years. That's it. My goals are modest. Can we do it? I sure hope so bc I'm putting everything I got into this.

We've planned this out as best we can, and if it works out right, it'll turn into a small business with the approximate revenue of a local muffin bakery or hair salon. I'm under no illusions here. We'll never be the next hot trend. But we don't have to be. We got you - and we'll have fun together. ❤️

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