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Hmm, seems potentially harmful to the NFL’s brand, but I guess they’re not notoriously protective of their brand or anything.

Just as long as if you don't hit 3 pumps...

Don't they have plenty of places for sports?

One of the most counter-productive moves (not just NFL): Facts: ~half your consumers are on Bluesky, not others; More affluent consumers are here not there; Other platform's #'s are bogus: 68% X, 37% TikTok accts fake. You aren't reaching half your audience. @bsky.app @bluetrends.bsky.social

The NFL could break the contract for what tweeter are allowing to happen on there but it’s a choice of the NFL you know the group that get free space to host their games.

Too bad this article is behind a paywall.

Time to boycott the NFL! Sorry you don't make money here!

Because a billion dollar organization wouldn't still have "bsky.social"

You'd think it wouldn't take too many of these events to violate the terms of a contract

Hard to believe anyone would think people would enjoy press release hell.