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We have seen this playbook twice. Smartphones and social media made themselves indispensable, then sold our #dependence back to us. #AI is running the same script, faster and more personal. I wrote about how, and why #Europe may be the only one able to stop it. 1/6

The money tells the story. Hundreds of billions burned on AI infrastructure with no clear path to profit. Nvidia "invests" 100bn in OpenAI, which spends it back on Nvidia chips. The same capital, counted twice, makes demand look real. 2/6

Then they monetise. A Princeton study found a chatbot pushing sponsored products got users to pick them 61% of the time, against 22% for normal search. Most never noticed. When the model hid its intent, detection fell below 10%. 4/6

The people least able to resist are the ones whose brains are still forming. We opened the door to social media and only thought about protecting kids fifteen years too late, when the platforms were already too big to regulate. The same door is open now. 5/6