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I am gentle about it in my blog post, but this kind of work has not really gained traction in industry HCI work. And this isn't to discredit the work in academic spaces, of course. But we need more academics to embed themselves in practitioner spaces so we can operationalize our theory.

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Hah! Such a great question. I am being obtuse here, really. The reason "sociotechnical" as a term is helpful is typically because it opens the eyes of optimistic technology-builders to see and realize that their technologies (all technologies) are socially and culturally situated. (continued...)

Technology participates in, reinforces, and establishes social norms, laws, cultures, agendas, etc. Technology isn't neutral. "Sociotechnical" clarifies that the socio- part can't be separated from the -technical part. (See: Winner's classic "Do Artifacts have Politics?") (continued...)