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That's lead to Steam and Itch removing or de-indexing hundreds of games with adult themes, through fear that payment processors will block sales across the entire storefront. Detailed reporting here, via Wired: www.wired.com/story/steam-...
Now, understandably, some games should not be made available for sale if they are promoting particularly dangerous or hateful actions. Ban that garbage. But that definition must be up to the store, and then the law to decide, right? Not the arbitrary whims of Visa, Mastercard, or PayPal.
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So in my opinion, Itch is not the target. The payment companies are. If you feel strongly, you can sign this petition with ACLU - action.aclu.org/petition/mas... Or see contact info for the relevant parties here - yellat.money