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During OC Transpo's free weekend Sept 26-27: - system-wide ridership increase of 28% - Line 1 ridership up 57% (45,600 additional customer trips) - Line 2 & 4 ridership up 21% - Bus ridership up 14% - Para Transpo up 11% (data from @octranspo.com GM Rick Leary)

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Now think of the value of all those visitors that arrived in town $8 to the good cos the ride home is free too. Also the value of getting 28% more use, where marginal costs are minimal. Why don't we do this all the time?

Of course the reason is we have to keep the tax rise under 2.5% otherwise nobody will be able to afford the car they need because the tax rise must be under 2.5%.