I think something that is rarely articulated but we all intrinsically know about this moment in time is that adaptive technology could be used to make our lives quantifiably better, but it is mostly just being used to trick you into watching an ad for a mattress.
No joke. I think this is the most important video I have ever seen about mobile games. This guy breaks down how this game psychologically profiles you, and makes the game harder or easier in order to show you ads
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