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Again, I'm not the boss of you, but if you're a journalist who has to report on what billionaires say, please consider NOT writing "[billionaire] will do [whatever]" and instead write "[billionaire] claims he will do [whatever]."

Greg Pak

@gregpak.net

24 July 2023

(Context: I doubt Musk *will* actually rebrand Twitter today! I could be wrong! But just because someone *says* they're gonna do something is not a requirement to report that it will actually happen!)

Greg Pak

@gregpak.net

Also too: I realize that often this may be more of a note for headline writers & their supervisors than the folks actually writing the stories.

24/7/23, 12:44 am0 reposts12 likes

Jennifer L. Pozner

@jennpozner.bsky.social

24 July 2023

I've only rarely gotten to write my own headlines. I had the freedom to do so with my Media Watch column in the 90s for a small, indy feminist newspaper. Also wrote most of my own headlines for FAIR's media crit magazine, Extra! in early 2000s. But headers for corporate outlets? Almost never.