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Sports gambling in the US felt like a minor aspect of sports until it became legal everywhere—then—holy shit, every ad on tv, special bets mentioned by announcers before games, even the new Apple Sports app tells me the betting odds on a women's pro soccer match.

I’m old enough to know better than to waste money on sports bets but fuck, if I was 22 and stupid as I was then, I’d probably lose so much money on sports betting apps. The worst aspect of sports gambling is it seems like a skill you could “beat” and not pure chance but The House Always Wins.

My dad was a gambler all my life, he would talk to his shady bookie each weekend. But seeing ads where you can bet in-game for a home run or strikeout in real time is WILD. They’ve built a perfect Skinner Box for addicts. 2024 really is feeling like this now: