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Ads break the alignment between making the best product and maximizing revenue. Kagi shows how clean a paid search engine can be. Their only customer is you, not advertisers. I hope John Ternus dials back Apple's foray into advertising, removing it from the App Store and Maps.

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Advertising is an appealing avenue when hardware sales are slowing, so I doubt Apple will change course. Why monetize a customer once when you can monetize them repeatedly with their data? This message is not sponsored by Kagi.