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Jacob Aronoff
@jaronoff.com

Thinking recently about how the internet became real life in the food world before anything else. So many early blogs were for recipes and restaurants, then SEO became make or break.

Jacob Aronoff
@jaronoff.com

A thing I lament is how few casual sit down brunch places exist in manhattan. Every brunch place needs to optimize for shtick in order to rationalize a $25 stack of pancakes so they can afford rent.

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Jacob Aronoff
@jaronoff.com

I went to a new 24 hour diner with an awful burger for $18. My partner and I were convinced they stay afloat due to their absurd instagrammable shakes ($17).

Jacob Aronoff
@jaronoff.com

I think the funny thing is to think about this in the historical context of media and cuisine. Something like a Cornish Pasty was created out of necessity where miners needed a sturdy hand pie they could keep in a pocket. Now we have a reversal in that creative process.