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Lesson 1: Draft well based on already outdated data and hope it's still OK. Lesson 2: Hope no one good on your team gets hurt Lesson 3: Make better guesses than your opponents.

Sell early access to validate the idea.

I think course sales would benefit from more of a hook. Perhaps if you were able to contrast your win with where you were 12 months ago in relation to fantasy football. Can one face financial ruin due to sucking at ff? But then you showed consistency etc and look at you now. If so, say that.