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Huh oh. As a committed anti-conspiracy-theorist for the "phones listen to your microphone and targeted ads based on what you say" thing I can tell this is going to be exhausting

I was in the "this isn't happening" camp for a long time. A few nights ago, I mentioned custom home builders. I did not look them up, neither did my wife. I haven't looked into it for months, maybe years. Next morning, I'm playing a game, up pops an ad for a custom home builder.