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This is true to an extent but also funny in light of an IW person asking me very recently if I was coming out for their review event, leading to me explaining how they stopped inviting me to those around Black Ops 3 or so.

Andy Robinson@andyrobinson.bsky.social

Activision believes there’s a “Call of Duty tax” on the way the series is covered by games media these days, according to an executive. vgc.news/news/the-cal...

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They used influencers and dropped the media. Now that people hate the influencers and tired of them glazing the game before it drops to get access and then as soon as it drops then they shit on it.

From my time working at a COD studio ~7 years ago, it seemed to me that they had stopped courting games media entirely. All the early beta builds we showed to outsiders were celebrities like football and basketball players or executives at companies we wanted to woo for something or other

I think they've also fallen into a pattern where you basically just need to know if it's -boots on the ground -wall jumping -weird and that'll tell you what kind of COD we're getting this year.

Yeah, media coverage of a new Call of Duty is about as useful as media coverage of a new season of Wheel of Fortune - I already know what its going to be