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Not the main point of @bm.wel.by's piece, but this sent me on a bit of a jag about the importance of ritual and occasion-making in public services and how we can lose that through digitisation.

Benjamin Welby@bm.wel.by

A week ago as people prepared to open their A-level results, GOV.UK popped up with a video encouraging people to download the app, to search a website. Which ICYMI prompted me to write about the more interesting reality that I hope exists next year.

Seeing gangs of teenagers clutching envelopes on the streets today makes me think that things like getting exam results (and getting married!) are also about community, peer support and shared experience. We can easily neglect these in our push to individualised, friction-free digital services.

I'm not arguing that we shouldn't enable people to do these things digitally – it's important for accessibility and inclusion that we do. But perhaps there should still be things that are inconvenient by default. Collecting that first passport or driving licence. Divorce.

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Last time I was involved with a key citizen-facing service like this, we spent most of our time being furious that Apple trashed PWA adoption because PWA takes this debate away completely and is invisible to anyone except the engineers, which is how choices like that should be.

I hear a few different reasons for putting bumps/friction into a journey - whether digital or not - another one where I _think_ a team are actively working on it is health test results & notifications, you'll see some glimpses in: design-history.prevention-services.nhs.uk/managing-my-...

design-history.prevention-services.nhs.ukManaging my healthSupporting prevention services in the app so it is easy for people to prevent ill health – for themselves and the people they care for

Places like the NHS app or the gov.uk app - or agentic UX in future... - where lots of notifications of very very different "things" come together in one place are rife with this stuff Standard phone UX smooshes it all together, but public sector can try to do a lot better

The good thing about working in health is that it has an ethical dimension where everyone agrees a professional should deliver the message, to shape a moment. I like the idea of being (values-based) ethical about social moments that Jeni points to.

But yeah, a lot of the teams we speak to have good evidence for certain generations trusting letters way more than other channels, especially when they’re first entering a ‘pathway’. No one has as much choice as they might like though. Letters for this, notifications for that.

(I didn’t realise that some schools deliver GCSE results via app until a colleague said it today. Bizarre.)