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For startups, it’s not that “the idea doesn’t matter,” of course it does. The point is that the idea is not 𝘦𝘯𝘰𝘶𝘨𝘩, and that all the rest of it is 𝘮𝘶𝘤𝘩 𝘩𝘢𝘳𝘥𝘦𝘳, so it’s useful to focus on those other things. Specifically:

longform.asmartbear.comExcuse me, is there a problem?Many startups fail despite identifying a real problem and building a product that solves that problem. This explains why, so you can avoid their fate.

very true.. I remember how big the idea felt at the beginning. Execution quietly made it smaller, and more real...

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