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I think the teams with losing records don't get in on it. In any case, it's definitely why I don't really care for college football myself when compared to other sports, especially basketball (either college or professional). That being said, I am rooting for ASU to win it all this year.

Waving a sign that says "Dreams really do come true" before being lowered into a giant toaster to emerge as an "immortal" pastry that the winning team immediately begins to devour... you can't make this stuff up!

Pop tarts are the most authentically American food to come out of the 60s that have endured through many generations. I'm a Baby Boomer and I love Pop Tarts for what they are and it's an ode to the toaster pastry that just doesn't have that special taste once toasted Cinnamon Brown sugar! Yum!