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J Herskowitz
@jherskowitz.com

I haven't ranted about the broken silos of the music industry for a while, so here's a new one... 1. Upload recorded song and enter metadata to distributor 2. Wait (1 day) 3. Log back in to distributor to get ISRC assigned to recording 4. Add ISRC to my catalog spreadsheet

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J Herskowitz
@jherskowitz.com

5. Register with SoundExchange (using ISRC from above) and re-enter metadata 6. Register composition with PRO (e.g. BMI) and re-enter metadata 7. Wait (3 days) 8. Log back into to PRO to get assigned ISWC identifier 9. Add ISWC to my catalog spreadsheet

J Herskowitz
@jherskowitz.com

10. Register song with The MLC (using ISWC) and re-enter metadata 11. Upload to Bandcamp and any other storefronts not serviced by the distributor and re-enter metadata (with ISRC and ISWC) 12. Wait (for song to be released to streaming)

J Herskowitz
@jherskowitz.com

13. Update MusicBrainz and re-enter metadata and add streaming & indie storefront links 14. Create universal sharing link (resolve to all of the above) 15. Create and schedule ad/promo campaigns 16. Post link variants (for tracking) to all social networks

J Herskowitz
@jherskowitz.com

17. Build dashboard to monitor marketing performance and optimize Once again I'm looking for someone to fix this problem so that I don't have to try to. This should be a 2 step process, max.