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Yeah, there’s a few things missing from the initial post

Also missing: on Steam, your discounted price is your actual price point. The number of sales you get at a 50% discount during sales events is far more than 2x your number of full-price sales. If you drop your base price to that level, you don't get anywhere near 2x sales.

Maybe I don’t understand your argument? There are tons of dirt cheap, niche games on steam with excellent reviews. But also: I’ve had a game that temporarily had a mixed review score. We fixed the issue causing the bad reviews, sales were impacted minimally. It wasn’t a death sentence.

It really do depend on a lot of stuff. I see more niche devs like Spiderweb Software and Winter Wolves and all the Specific Job Sim stuff be pretty steadfast in not lowering the prices to pennies in every sale and they seem to be trucking along just fine

Simply make your game free and the entire population of earth will buy it

It seems like one, but Steam's review stuff changes the equation. I need good reviews, and I get them from people who are willing to pay good money. People who aren't are the nastiest, and it only takes a few to drop you down to Mixed and that's it forever, even if you climb right back up.

Yeah that's a good idea as long as the sale isn't too low. Like I don't think anyone should price below 20 bucks, because you want to be no lower than 10 at your deepest discount and 50% off is Attractive

I think there are a lot of really successful indie devs who still think of themselves as small enough businesses for their advice to be super relevant because they genuinely aren't huge and don't realise they are in fact still operating in a completely different space to the folks they're advising

yeah idk what kind of leap of logic they made to say "half price = double sales"

I find the opposite is the case, especially the lower you go. You get down to a layer of really nasty, entitled, shitty people, possibly children to be fair. I always get my most forgiving reviews from the people buying the most expensive stuff at full price

I would wager that this is entirely dependent on the type pf game we are talking here. Grindy vulgar idle clicker pick-3 survivors stuff can absolutely thrive at very low pricepoibts, but story-based, more mechanically experimental, not easily taggable games should absolutely price higher.