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It's important to be clear about uncertainty in metrics, regardless of whether it's for SEO or anything else. And, it's critical to make room & set expectations for those you work with, that expressing uncertainty is a good thing. Thanks for the write-up, @bngsrc.bsky.social !

Bengü Sarıca Dinçer@bngsrc.bsky.social

My newest article for @sejournal.bsky.social dropped ✨ Data is messy. But somehow… we’re all expected to sound 100% certain all the time? Hard pass. So, this time I wrote about how to communicate uncertainty without losing credibility. 🥳 www.searchenginejournal.com/reporting-un...

searchenginejournal.comReporting Uncertainty Without Losing CredibilityModern analytics is full of estimates, imperfect data, and blind spots. A perspective on communicating uncertainty in SEO analytics reporting.

1/4/26, 6:34 am2 reposts18 likes

Shelley Walsh

@shelleywalsh.bsky.social

1 Apr

Bengu is a little star and we appreciate she is writing for us at @sejournal.bsky.social

Kow Abundant

@kowabundant.bsky.social

1 Apr

Agree. We often use multichannel analytics because data can vary widely in attribution from GA4 to Shopify to Google Ads to say an email campaign. Every system uses different tracking or attribution so it doesn't align. You have to discern and infer which at that point is less a science & more feel.