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Now that I’m actively working on cushionapp.com again, I’m making sure to blog every feature launch, like I used to. Feels so good to bring closure to a launch and celebrate it, but also provides extra marketing content for new users exploring the features. Check it out here: cushionapp.com/blog

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this is so true — writing the launch post forces you to articulate what the feature actually does, which becomes the SEO copy, the email announcement, the social post. one artifact, five channels. and search traffic from it arrives pre-sold on exactly the feature they looked up