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I just launched a half caff coffee brand in under a week. Why? I like to have 4-5 cups of coffee a day. I like the ritual, and I don't like having to switch to tea.

It worked! And for a while (until I fessed up) my wife didn't even notice I'd swapped the beans in the coffee machine.

But the mixing bowl technique wasn't going to work long term, and as I mentioned this to others I'd hear their stories of similar hacks. So began a journey of developing my own blend. A couple of months of very stop start - and ultimately no - progress.

Until last week, when I emailed probably my 10th coffee roaster, asking whether they would help. They said yes! And what’s more, with a quick enough turnaround time to be able to make Christmas delivery.