Jonny Burch

Jonny Burch

@jonnyburch.com

Designer and product-er. Ex founder progression.co (acq Sep24). Working on my skeets My internets: jonnyburch.com foundupnorth.com

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...straight after the Mostly Working Summit, a free whole morning event at Monzo in London. Think great firesides and round table discussion with up to 100 other designers. Check out mostlyworking(dot)co for more.

One thing I've learned over the last two years is to be brutally intellectually honest with myself. Am I actually enjoying this, or am I just pretending to? What an honour to have been able to go on that journey with Tom as my friend and occasional coach. I can't wait to see where we are next year.

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So we're turning Near Future into just our weekly podcast, and merging it with Tom and Simon's brilliant (and cutely named) monthly event series 'Mostly Working'. The name is also going. No more 'Near Future', just Mostly Working across the board.

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We (my family) also moved back to London. It's funny what becomes clear only with a new perspective, but almost immediately I had an itch to go and work in a team - not lead one - for the first time in years.

Finally, Tom and I realised that the most fun we could possibly have was to just keep hanging out, sharing ideas and building something together. It just didn't need to be our whole thing.

Six months ago Tom and I decided to have a go at making Near Future (or Hack Weeks, as it was then known) into 'our main thing'. A new name, a new mission around enabling craft-focused teams to do amazing work. A new CRM (well, we built our own, obviously).

Over the course of the last few months, a lot has changed. First of all, however hard we tried, the conversations we were having felt like we were selling training. There was a clear market, but it wasn't really what either of us wanted to do.

Just a few days left of early bird for our 'Build Your Own tools' AI workshop. As Tom and I speak to more design leaders at AI-forward companies, the pattern is clear. You need an internal tool-making capability.

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They might be visual tools, but may also be tools to build and distribute skills and best practices, unlock consistency for both humans and agents and better collaborate with other teams.

Just a few days left of early bird for our 'Build Your Own tools' AI workshop. As Tom and I speak to more design leaders at AI-forward companies, the pattern is clear. You need an internal tool-making capability.

We're seeing new tools spring up everywhere - sure, from newly minted and funded startups but also from operators within teams solving their own problems.

It's pretty easy to spot AI slop actually. It usually looks like 'too much'. Too much animation Too many words Too much code Too many pages Too much enthusiasm

This is a function of generation being free, but curation and judgement actually getting far more expensive. Putting AI in the middle of your process, whether that's writing, design, building etc. is great. But AI being the last thing that touches what you're working on? Might be too much.

Finally: Hack Weeks is evolving. This time last year Tom and I started running 4 day hack weeks for anyone that wanted to learn more about and build with AI. People learned. But so did we. We saw how not just individuals but whole teams needed support with this change.

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• Focused build projects in partnership with internal teams • Working with leaders directly on their personal AI confidence • And yes, still those team workshops and hack days to get everyone up-skilling and feeling more confident.

Finally: Hack Weeks is evolving. This time last year Tom and I started running 4 day hack weeks for anyone that wanted to learn more about and build with AI. People learned. But so did we. We saw how not just individuals but whole teams needed support with this change.

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We’re now looking for folks that need support with both practical and strategic aspects of their organisations into the AI era, whether for single session or a longer term relationship.

Some example of what we’ve done over the last year: • Embedded partnerships as fractional Heads of AI • Hired Heads of AI and AI-focused employees for clients • AI maturity sprints to help leaders know where to focus people and resources

Finally: Hack Weeks is evolving. This time last year Tom and I started running 4 day hack weeks for anyone that wanted to learn more about and build with AI. People learned. But so did we. We saw how not just individuals but whole teams needed support with this change.

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It became pretty clear in late 2025 that Hack Weeks didn't feel like the right name. So we've now updated our name to one that ties us less to hacking…in err, a week. However it took an embarrassingly long time to decide on a new one. But we got there. We're now 'Near Future'.

And with the new name comes a deepening of our belief: that this extraordinary technology will continue to shape how we all work together, but the process of discovering and navigating that symbiosis still requires humans at its core.

Finally: Hack Weeks is evolving. This time last year Tom and I started running 4 day hack weeks for anyone that wanted to learn more about and build with AI. People learned. But so did we. We saw how not just individuals but whole teams needed support with this change.

So we evolved. With a new focus on design and product-led organisations, we’ve now worked with founders and teams at fast growing scale-ups and household names on their AI adoption programs — from building directly with employees to working with leadership on their goals.

Found Up North is back! This time we're on a F.U.N day out on 27th April, working together for a whole day at Department Campfield, in the heart of Manchester.

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​12:30: Lunch and demos/learn: ask questions of the group, practice a pitch, discuss shared challenges over lunch (we'll work out lunch options on the day) ​1:30-5pm: more co-working. We may organise some break outs on specific topics if there's appetite (if anyone wants to run one, just shout!)

Found Up North is back! This time we're on a F.U.N day out on 27th April, working together for a whole day at Department Campfield, in the heart of Manchester.

For northern tech founders, recovering founders and future founders building the foundations of the businesses right now, this is an opportunity to sit shoulder to shoulder, share our agentic workflows, GTM hacks and fundraising struggles and generally keep each other company as we work for the day.

10am: Coffee and Pastries (thanks Department!) with the wider Campfield community ​11am: Co-working. Bring your laptop and your company, and let's sit side by side.

Figma has ~90% market share today. And it's dying. Not because of a single 'Figma killer' (I don't believe one will exist), but because the category itself is dissolving.

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We're seeing it already with tools like Pencil and Agentation. And it's just the start. The era of one monolithic design tool is ending. What comes next looks more like the developer ecosystem: hundreds of choices, open standards, composable tooling.

Figma has ~90% market share today. And it's dying. Not because of a single 'Figma killer' (I don't believe one will exist), but because the category itself is dissolving.

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So what replaces Figma? Not another platform. Dependencies. Design tools are starting to look like NPM packages you install into your codebase.

Redlining tools, visual canvases, component inspectors — not as features in someone else's SaaS, but as modular packages layered on top of your actual production code.

Figma has ~90% market share today. And it's dying. Not because of a single 'Figma killer' (I don't believe one will exist), but because the category itself is dissolving.

AI coding tools are letting designers work directly in code. The bottleneck in product teams is shifting upstream. And maintaining two sources of truth - one in Figma, one in the codebase - is becoming indefensible overhead.

I just launched a half caff coffee brand in under a week. Why? I like to have 4-5 cups of coffee a day. I like the ritual, and I don't like having to switch to tea.

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I just launched a half caff coffee brand in under a week. Why? I like to have 4-5 cups of coffee a day. I like the ritual, and I don't like having to switch to tea.

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Well. 40kg of roasted beans arrived today, and I think what we’ve put together is pretty special. Smooth, chocolatey medium roast that goes like anything in our home espresso machine, tastes like the real deal but isn’t punishing me despite an extensive tasting this morning.

I just launched a half caff coffee brand in under a week. Why? I like to have 4-5 cups of coffee a day. I like the ritual, and I don't like having to switch to tea.

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The only problem was I had no name, no website, no brand, no packaging. No clue. Cue a monster sprint to pull together a coffee subscription business in 6 days to beat Christmas delivery. Here’s how it went. Weekend: started working on brand, look and feel. Worked with supplier on coffee.

Monday: Confirmed coffee order, signed up for Shopify, settled on name and brand (not perfect but time wasn’t on my side) Tuesday: picked a theme for the website. Designed packaging and sent to print. Wednesday: Tested website, set up subscriptions

I just launched a half caff coffee brand in under a week. Why? I like to have 4-5 cups of coffee a day. I like the ritual, and I don't like having to switch to tea.

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But the mixing bowl technique wasn't going to work long term, and as I mentioned this to others I'd hear their stories of similar hacks. So began a journey of developing my own blend. A couple of months of very stop start - and ultimately no - progress.

Until last week, when I emailed probably my 10th coffee roaster, asking whether they would help. They said yes! And what’s more, with a quick enough turnaround time to be able to make Christmas delivery.

I just launched a half caff coffee brand in under a week. Why? I like to have 4-5 cups of coffee a day. I like the ritual, and I don't like having to switch to tea.

But after the third cup things start getting weird, and if I have a coffee past about 2pm it affects my sleep. So I got to thinking, what if I could get a premium coffee hit without the full whack of caffeine? So a few months ago I started mixing half caff and half decaf. In a big bowl.

First thoughts on Atlas, the chatGPT browser. This really blurs the lines between web browsing and chatting, with shared conversation history across both. Makes me feel a bit funny — right now I'd rather a separation of church and state.

Northern founders, unite! (again) After a couple of months off while we navigated school summer holidays, wedmin, house moves and various other life events, Found Up North is back with another meetup for northern founders on 7th Oct. Grab a ticket at foundupnorth.com, see you there!