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The measurement problem/challenge in the digital age continues. A view on platforms is a black box. So when someone touts 3 million views, it means nothing. Except! As a measurement exec told me 15 yrs ago: "A standard is just a lie that an industry agrees to"

I could have **years** of my life back trying to explain this to wapo executives who would constantly tout nonsense numbers and even compare video starts to Nielsen ratings. Once had a publisher claim more people were watching some panel discussion streams than watching cable news.