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Users never read. If you’ve ever done support for a product of any kind this is immediately apparent. And that’s when you realize building intuitive UX is really hard!

Reading the docs is usually the last resort. Half of my job as a sales engineer is asking a colleague or customer whether they have done a web search. I’m usually more polite with customers: “Our SEO is excellent, and the answer you’re looking for will be in the top two results.”

I don’t even mean docs! One line of in app guidance will be scanned over by basically everyone.

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