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1/8 I owe my current career to #MonsterHunter. The game has always been a big part of my personal & professional life. Joining the team that brought MH to the truly global playerbase back in 2014 from their European HQ was the very first step of an amazing journey that led me to where I am today.

2/8 Fun Fact: Monster Hunter is more than “just a game”, people are learning real world applicable ecological knowledge! At least that's what my 2022 thesis suggested after surveying....

3/8 over 1500 Monster Hunter players. Over 90% of participants agreed that playing video games can teach the player about Animal Conservation.

4/8 Since the launch of Monster Hunter Wilds almost 2 weeks ago, it's now reached the 2nd place on Steam's all-time concurrent player count with over 1.38 million players at its peak, which is absolutely amazing for an IP that up until fairly recently was a very niche game outside of Japan.

5/8 Just imagine the impact Monster Hunter Wilds is having now in terms of spreading that ecological knowledge. Wild, indeed (pun fully intended)! As someone with a degree in Animal Conservation and Biodiversity (hence my chosen career to support NGOs and Charities), you can imagine my excitement!

6/8 I have always advocated for non-profit organisations and charities to tap into the commercial video games space for more than just fundraising. It is an excellent space to spread awareness and get people excited about your cause. Capturing the attention of the younger generations is proven...

7/8 to be more and more challenging. Your advertising budget will never reach as far as commercial brands', and only preaching to the choir in the traditional fundraising avenues without tapping into this HUGE pool of potential is the biggest opportunity missed.