LevelUpJake

1/4 Too often, charities try to "get into gaming" by hiring someone who plays video games or watches live streams, handing them a brief, and then hoping for magic. This rarely works. Why?

3/4 This space rewards specificity, partnerships, and cultural fluency. It takes more than an interest in gaming. It takes lived experience and strategic insight.

levelupjake.comWorking with us | How We Do Things — LevelupjakeFind out how we do things differently at Levelupjake to help you build a sustainable and authentic link to the video games industry and streaming.

4/4 If your organisation is serious about exploring the gaming space, whether for fundraising, awareness, or partnership work, I want to help you do it right the first time rather than watch you try and fail, and then lose the drive to push on. Let’s chat. www.levelupjake.com/working-with...

1/4 Too often, charities try to "get into gaming" by hiring someone who plays video games or watches live streams, handing them a brief, and then hoping for magic. This rarely works. Why?

2/4 Because the games industry isn’t just one thing. It’s developers, platforms, streamers, communities, publishers, digital culture, events, funding structures. And none of it follows traditional charity playbooks, nor is there a blanket recipe for success.

26 May 2025

Pink Mercy proved what's possible when cause meets culture, now it's our turn to imagine what comes next. Read the article here: www.linkedin.com/pulse/when-c...

youtube.comAutistica Play: Learn about AutisticaYouTube video by Autistica

1/4 This month is autism acceptance (historically autism awareness) month. And purely by chance, this video popped up on my browser when I went to open up YouTube today! www.youtube.com/watch?v=hWCM...

3/4 Whilst I’m no longer with Autistica, they have continued to move mountains for autistic people and be a voice of facts and statistics as the UK’s autism research charity. And if you know me, you know that video games and neurodiversity are about as close to my heart as anything else.

4/4 So, I thought I’d highlight this wonderful, cute and informative video whilst also highlighting the charity that set me on my path to form Levelupjake.com during the coincidentally best month to do so.

youtube.comAutistica Play: Learn about AutisticaYouTube video by Autistica

2/4 This is one of the coolest creative campaigns I did and it was for a wonderful and vital charity, @autistica.org.uk. What a treat to get this blast from the past and actually really enjoyed watching it with fresh eyes.

(Thread) 5 Reasons Charities Struggle to Enter Video Games & Streaming for Fundraising and awareness Charities face key obstacles that make the transition tough, & seeing others achieve success without fully understanding how they got there makes it an even more challenging barrier to overcome.

The potential is HUGE, but without the right support and strategy, charities can feel stuck, or attempts to connect fall short and are neglected in favour of more traditional and established (the comfort zone) areas of fundraising and awareness.

levelupjake.comLevelupjake | Connecting Charities, Video Games and Streaming.A full service consultancy with a mission to authentically and effectively help charities get the best out of video games and streaming for fundraising and awareness.

Start by filling in the knowledge gap. There are resources out there, some created by myself on levelupjake.com, or chat to me directly. This is what I love doing and I would love to hear from you.

1/2 Skepticism & Brand Alignment: Some charities and supporters may struggle to see the connection between gaming, streaming, and the cause. One of the key concerns is how the cause can be represented effectively, especially in unfamiliar territory: ie in the gaming/streaming spaces.

2/2 The potential for mass exposure to new audiences can be daunting, raising concerns about misrepresentation or losing the core message. However, these fears are often unfounded and can be overcome by having better understanding of the space.

Audience Engagement: Building a community is crucial. Many charities struggle to find ways to connect with gamers and streamers, missing out on the power of a loyal, active community ready to support causes who they resonate with.

Content Creation: Fundraising streams require consistent, high-quality content to keep their audiences engaged. Not all charities have the capacity or resources to create engaging content that gamers & streamers expect & need to support you in the ways that work for them and their communities.

Lack of in-house Expertise: Charities often lack the knowledge of how gaming partnerships & streaming works. There are many opportunities in the world of gaming & streaming which look amazing from the outside, but can feel completely alien when attempting to step into it without knowledge/expertise.

Technology Barrier: Streaming requires unique equipment, software. For charities working on tight budgets, this is a challenge. But, you don’t have to stream yourself to make an impact or connection. Most charity fundraising success comes from external partnerships & collaborations.

18 Mar 2025

1/3 Today, @tiltify.com's “Top 30 Fundraisers 2024” has finally been revealed. What exactly are the 6 features most used by these leading Fundraisers? I went through the details and totalised them so you don't have to. Here’s what they are in order and how they function.

18 Mar 2025

2/3 If you need help, I do offer a 30 minute free consultation to new clients. I'd love to chat. As a charity, utilising these top features will help you to support your Tiltify fundraisers or for your own Tiltify campaign.

levelupjake.comFor Charities: Streaming Glossary — Levelupjake

18 Mar 2025

3/3 If you found this helpful, I also have a free glossary for streaming, specifically developed for charities: www.levelupjake.com/for-charitie...

levelupjake.comFor Charities: Streaming Glossary — Levelupjake

1/3 The 2nd glossary resource from Levelupjake is a crash course in live streaming (services, functionalities and tips), essential if you want to stream yourself or connect with streamers. www.levelupjake.com/for-charitie...

3/3 My aim in providing this list is to help with the first foundation for charities to get into the streaming world with confidence and knowledge, and to engage with streamers in a more authentic and connected way.

3+ Yes, it's free, of course :)

levelupjake.comFor Charities: Streaming Glossary — Levelupjake

2/3 It contains most of the commonly used words and terms in the live streaming ecosystems as well as some more niche terms which I felt were valuable for the charity sector specifically.

levelupjake.comFor Charities: In-game Glossary — LevelupjakeVideo games have their own unique vocabulary, where familiar words may take on entirely different meanings within the in-game context. While these terms are instantly recognisable to gamers, they may be unfamiliar or hold different meanings for those outside the gaming community.

11 Mar 2025

1/5 Since launching LevelupJake, I noticed a common challenge amongst the charities I work with: You see the potential, but the gaming world and its unique ways of being are too alien in practice for immediate understanding and action. This barrier doesn't just affect the direct team...

4/5 ‘For Charity: In-game Glossary’. My aim in providing this list is to empower the charity sector to engage with gamers in a more authentic and connected way. By knowing their world, gamers will be more likely to engage with you and your cause. www.levelupjake.com/for-charitie...

11 Mar 2025

5/5 More resources are coming in the next few weeks so once you’ve digested the in-game glossary, come back for more!

2/5 but quite often creates road blocks in collaboration with other teams within the organisation (that you inevitably need to work with to get things off the ground: comms, digital, marketing, senior management, other fundraising teams, etc).

11 Mar 2025

3/5 To further democratise and bridge the gap between the charity sector and the gaming worlds, I’m creating free resources in hopes to make it easier for everyone involved, and shorten the time needed for ground work. To start, I’ve published the...

8 Mar 2025

1/2 As a charity, you would know that women donate more than men, and that donating digitally is the leading method for giving. However, what you might not know is that women also make up nearly half of the global gamer population and in some categories, actually out play men. #IWD2025

8 Mar 2025

2/2 By embracing this demographic and exploring creative ways to connect with women who play games, you could open new avenues for support, engagement, and fundraising.

1/8 I owe my current career to #MonsterHunter. The game has always been a big part of my personal & professional life. Joining the team that brought MH to the truly global playerbase back in 2014 from their European HQ was the very first step of an amazing journey that led me to where I am today.

7/8 to be more and more challenging. Your advertising budget will never reach as far as commercial brands', and only preaching to the choir in the traditional fundraising avenues without tapping into this HUGE pool of potential is the biggest opportunity missed.

8/8Picture is a screenshot of a younger me with the legend himself Ryozo Tsujimoto, Executive Producer of Monster Hunter, and Producer Shintaro Kojima on our 2015 European tour for Monster Hunter 4 Ultimate.

5/8 Just imagine the impact Monster Hunter Wilds is having now in terms of spreading that ecological knowledge. Wild, indeed (pun fully intended)! As someone with a degree in Animal Conservation and Biodiversity (hence my chosen career to support NGOs and Charities), you can imagine my excitement!

6/8 I have always advocated for non-profit organisations and charities to tap into the commercial video games space for more than just fundraising. It is an excellent space to spread awareness and get people excited about your cause. Capturing the attention of the younger generations is proven...

3/8 over 1500 Monster Hunter players. Over 90% of participants agreed that playing video games can teach the player about Animal Conservation.

4/8 Since the launch of Monster Hunter Wilds almost 2 weeks ago, it's now reached the 2nd place on Steam's all-time concurrent player count with over 1.38 million players at its peak, which is absolutely amazing for an IP that up until fairly recently was a very niche game outside of Japan.

2/8 Fun Fact: Monster Hunter is more than “just a game”, people are learning real world applicable ecological knowledge! At least that's what my 2022 thesis suggested after surveying....