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1/4 Too often, charities try to "get into gaming" by hiring someone who plays video games or watches live streams, handing them a brief, and then hoping for magic. This rarely works. Why?

2/4 Because the games industry isn’t just one thing. It’s developers, platforms, streamers, communities, publishers, digital culture, events, funding structures. And none of it follows traditional charity playbooks, nor is there a blanket recipe for success.