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Bit sad this. A post on the London subreddit asking what people are doing now Zipcar has left. Many in the replies say they just bought a car. reddit.com/r/london/comments/1vowijv/what_alternatives_to_zipcar_have_people_been/

I didn't buy a car (yet) but it has made my life considerably more inconvenient. There aren't any alternatives and if my kids were a bit younger we'd almost certainly have had to buy a car.

TBH if it wasn't for Lime bikes I probably would have bought a car anyway and there's plenty of totally unempathetic people on here desperate to force them out as well.

Both types of services just need to be regulated properly, but London's borough based framework is unfortunately not suited for this! Rules changing from one street to the next isn't a good recipe when you're trying to dislodge the dominance of privately owned cars parked cheaply by the kerbside.