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Considering Ray-Bans are owned by EssilorLuxottica (which owns 100s of brands, including up and down the vertical supply chain, and dominates the market), not surprising. The conglomerate is big on wearables and AR glasses. If Ray-Bans or Oakleys take a hit, they'll swap it with another brand.

essilorluxottica.comEssilorLuxottica and Applied Materials Join Forces to Advance Augmented Reality Optics Platforms for Next-Generation Smart GlassesEssilorLuxottica and Applied Materials Join Forces to Advance Augmented Reality Optics Platforms for Next-Generation Smart Glasses