Post

Alexandre Plennevaux 🇧🇪🇪🇺
@pixeline.be

I totally understand your point. For me it does not feel right. That said, at my work we did notice an increasingly sizeable slice of traffic coming from chatGPT, highly qualified. So perhaps it's more Google that is going to loose than legit content creator ?

Sophie
@localghost.dev

That's interesting, so people are clicking through the source links?

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Alexandre Plennevaux 🇧🇪🇪🇺
@pixeline.be

Yes! They append ?utm_source=chatgpt.com so the backlink referals are pretty simple to identify. I also have to say our marketing team spends a lot of effort writing valuable content for humans and now llms. They call it GEO: generative engine optimisation.