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Can't remember where I read this but thought it was an interesting take: o1-pro, gpt-4.5 and other expensive models are effectively a "drop" to see if the market can find emergent, useful behaviors. Presumably because they haven't found them internally yet.

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Pricing these models high will allow OpenAI to deprecate those models without much backlash in the case that no use cases justifying the compute requirements are found. All this makes it even more fascinating that Sonnet 3.5 is still everyone's darling when it comes to coding