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When Elon took over Twitter he told investors he'd triple ad revenue within 5 years. It's now been almost four years... and he's wiped out 2/3rds of the ad revenue (basically revealed in footnotes to SpaceX's earnings).

Techdirt@techdirt.com

SpaceX’s Earnings Show Elon Wiped Out Two-Thirds Of Twitter’s Ad Business When SpaceX filed for its IPO, we went through the S-1 to point out just how far off the mark Elon Musk's... https://www.techdirt.com/2026/08/10/spacexs-earnings-show-elon-wiped-out-two-thirds-of-twitters-ad-business/

techdirt.comSpaceX’s Earnings Show Elon Wiped Out Two-Thirds Of Twitter’s Ad BusinessWhen SpaceX filed for its IPO, we went through the S-1 to point out just how far off the mark Elon Musk's predictions about his Twitter takeover turned out to be. Indeed, the failure of Twitter as a business was so catastrophic, Musk had to hide it by merging all his Xs together: he had...

bjkeefe

@bjkeefe.bsky.social

11 Aug

Probably unfair to blame @kang.bsky.social for *all* of the negative vibes on that site ... ;) (If you're looking at this post in the future, he was today's Main Character.)

Mike Masnick

@masnick.com

I am not going to figure out who that is or why I should care.

11/8/26, 12:29 am0 reposts8 likes

bjkeefe

@bjkeefe.bsky.social

11 Aug

There is no escape. You will find out soon enough. You can't stop the #discourse. You can only hope to contain the #discourse. In all seriousness, just another one of those X bros over here for a few hours, setting records for hole-digging. I am amused by such spectacles, but I get that you're not.