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I've been curious about The Practice so I built my own little dashboard, tracking my tweets, engagement, and ultimately clicks through to my website. The theory is that the core loop is more tweets = more clicks. twitter.evidence.app

What have I learned from The Practice? It was the wrong loop. The best loop for content marketing actually simple: publish all the time. You can see this clearly on my charts. Basically every spike is a new article (or an old one hitting on a particularly zeitgeist-y moment)

And at its heart this is the "problem" with SPC and causal modeling your business: Clearly expressing obvious answers to questions like "how do we improve X" is somewhat verboten in most businesses I've worked in.