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Just listened to @cedricchin.bsky.social on the Analytics Engineering pod with Tristan (roundup.getdbt.com/p/data-as-an...) I have some thoughts and it basically is about heuristics. As a now content marketer (ish?), I'm thinking a lot about The Practice: the core loop that you do to get better.

I've been curious about The Practice so I built my own little dashboard, tracking my tweets, engagement, and ultimately clicks through to my website. The theory is that the core loop is more tweets = more clicks. twitter.evidence.app

What have I learned from The Practice? It was the wrong loop. The best loop for content marketing actually simple: publish all the time. You can see this clearly on my charts. Basically every spike is a new article (or an old one hitting on a particularly zeitgeist-y moment)

And at its heart this is the "problem" with SPC and causal modeling your business: Clearly expressing obvious answers to questions like "how do we improve X" is somewhat verboten in most businesses I've worked in.

*So far As in, you’ve learnt The Practice drives the needle, not tweets, but that’s what you’ve learnt so far. There may be other things — you just have to come up with the right things to look at ;)

correct! the heuristic of "just ship" imo is actually a proxy for experimentation, but its hard for us to say that so we reduce it to "just ship". its a damn good heuristic. *sigh* i should ship more