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Yesterday was the biggest Crisp Sandwich Day so far in terms of people posting pics etc, next year I probably should set up a proper gallery system & world map to tick off countries

If I had lots more money I’d hire someone to wear a sandwich costume & do public/TV/radio appearances, get actors to tell bullshit personal stories about why crisp sandwiches mean so much to them, etc

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I’d thought Sunday might be a tough day of the week, people aren’t online as much & will have plans etc, but could’ve been wrong, will be interesting to see if getting back to a weekday helps or hinders

Yeah, tricky to predict what effect the patterns have on something like this, whether being online more means more awareness, whether work means less likely to make an actual sandwich, no idea