Mitch Goldstein on Mythryl: “I once had a rep from Muck Rack, the industry standard in earned…”

I once had a rep from Muck Rack, the industry standard in earned media and PR, tell me with a straight face that a piece of content received "over 8 billion views" and when I asked to confirm "are you telling me that basically the entire population of Earth saw this?" they said yes.

Josh Sternberg@joshsternberg.com

The measurement problem/challenge in the digital age continues. A view on platforms is a black box. So when someone touts 3 million views, it means nothing. Except! As a measurement exec told me 15 yrs ago: "A standard is just a lie that an industry agrees to"

17/8/26, 6:23 pm0 reposts0 likes

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