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see indie hackers make this mistake all the time. The advice is: solve your own problem, then find more people like you. The problem? You probably wouldn't pay $50/month to solve that problem, so people like you probably won't either.

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That leads to product decisions based on your own preferences instead of your customers', like: - Freemium with no credit card required (because you wouldn't pay upfront) - Not building an email list (because you hate receiving emails) - Building dark mode first (because you think it's important)