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Started a little side project to fix my own problem: I always find out about races near me after registration has closed. So I built 10kenlasierra.com. Every 10K in the Madrid Sierra in one place, and an email once a month with what's coming up.

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Nice niche idea. For SEO-only experiments, I'd start with a handful of pages around the exact questions runners search (like registration deadlines), since those tend to rank faster than broad guides. How are you planning to get people onto the monthly email list?